Key Priorities for Members and the Dietary Supplements Industry

The Malaysian Dietary Supplements Association (MADSA) held its 2026 Annual General Meeting on 14 May 2026, bringing members together to review the association’s progress, regulatory priorities, industry concerns, and plans for the year ahead. The meeting was chaired by Dato Dr Rajen Manicka.

Strengthening MADSA’s Role in Industry Advocacy

In his opening address, Dato Dr Rajen Manicka highlighted the significant task ahead for MADSA in raising awareness among regulators, particularly the National Pharmaceutical Regulatory Agency (NPRA), about the cost implications of continued growth in the dietary supplements industry.

He also reaffirmed MADSA’s ongoing effort to advocate for supplements to be included under the personal income tax rebate category. This remains an important initiative because it would recognise and reward consumers who take proactive steps to support their health through supplement use.

Another key point was the need for MADSA to continue educating the public on modern lifestyle challenges and the role supplements can play in supporting better health habits.

Membership Remains Stable

MADSA’s membership remained steady at 42 member companies. In 2025. As of April 2026, 2 Members left and 2 joined, keeping the total membership unchanged.

Members also observed a moment of appreciation for the late Debbie Yeoh, who was recognised for her active contribution to MADSA Council activities, including work related to the income tax rebate initiative and engagements with KKLIU.

Financial Position and Governance Updates

The 2025 financial report showed an increase in both income and surplus. The report was adopted by members.

Members also approved the continuation of audit services by ST & Partners, again with no objections.

Two amendments to the Rules & Constitution were adopted. These include the creation of two levels of membership: Charter Members and Ordinary Members. Charter Members are those who were members as of 30 April 2024, while new members joining after that date are considered Ordinary Members with different membership dues.

Regulatory Sub-Committee Priorities

The Regulatory Sub-Committee shared several important updates and planned activities.

MADSA is now represented in AAHSA by four companies sharing the membership fee. 

The Sub-Committee has created MADSA LinkedIn page where any Member can share any relevant updates and activities.

The Sub-Committee is also planning regulatory gatherings in Penang, Kuala Lumpur, Johor Bahru, Kota Kinabalu and Kuching. These gatherings are intended to help members exchange best practices and provide input for the following year’s Regulatory Conference.

Upcoming Conferences and Industry Events

MADSA’s regulatory work will continue through upcoming events and conferences.

For NRC 2026, the Sub-Committee has secured three speakers to address topics related to artificial intelligence in the supplements space. MADSA will sponsor the speakers’ flights and accommodation.

The MADSA Regulatory Conference 2027 is planned for the second quarter of 2027. Proposed topics include AI in regulatory affairs, best practices in regulatory affairs, and updates from NPRA and KKLIU.

MADSA has also been invited to speak at two external events on 23 June 2026: the Consumer & Healthcare Investor Conference, organised by RHS Investment Bank, and the Global Wellness Consumer & Product Trends Forum 2026, organised by The Page.

Income Tax Rebate Lobbying Continues

MADSA’s lobbying efforts for supplements to be included under the personal income tax rebate category continue to progress. Vasco Consultancy is engaging relevant stakeholders with the aim of moving this initiative forward.

This remains one of MADSA’s most important advocacy priorities, as it directly links supplement consumption to preventive health and consumer support.

Preparing for Supplements HS Code Implementation

Another key update was the upcoming briefing by the World Customs Association, to be hosted during the IADSA AGM in May 2026. The briefing will focus on the implementation of a Harmonised System Code for supplements.

MADSA supports this development because it may help reduce the risk of arbitrary or retroactive duties being imposed by Malaysian Customs.

Addressing Fake Products

The issue of fake products was also raised as a growing concern. MADSA Council has discussed the matter and plans to organise a meeting with member company Country Heads in July 2026.

The objective is to identify practical actions the industry can take to reduce the presence and impact of counterfeit products in the market.

A Clear Direction for the Year Ahead

The 2026 AGM reinforced MADSA’s role as an industry body focused on advocacy, regulatory engagement, member collaboration, and consumer education.

The key priorities ahead include strengthening engagement with regulators, advancing the income tax rebate initiative, preparing for regulatory and customs developments, addressing fake products, and encouraging greater participation from members.

As the dietary supplements industry continues to grow, MADSA’s work will remain important in helping members navigate regulatory change, protect consumers, and build a more credible and responsible supplements sector in Malaysia.