Page 9 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview

Foreword

Advisor, Malaysian Dietary Supplement Association

The usage of dietary supplements is very common worldwide and increasing year on year. It
is driven by consumer demand. Reports indicate that the global dietary supplements industry

is growing at a CAGR of 8.8%, with a market valued at USD186.1 billion by 2020—positive
signs that the dietary supplements industry is robust and here to stay.

Nutrition plays a big role in maintaining a healthy lifestyle. Sadly, in modern day living, not
everyone gets all the essential nutrition they need, so they make up for it by purchasing and

consuming dietary supplements.

Some of these supplements include vitamins, minerals, enzymes, and amino acids. They
come in several oral forms such as tablets, capsules, and powders. These dietary

supplements have been around for a long time, but only recently—over the past twenty years
or so—have they increased in sales.

The Malaysian Dietary Supplement Association (MADSA) was formed to be part of this new,
evolving, and growing ecosystem. We want to engage with all stakeholders—regulators, the

media, consumer groups, consumers, and other international organisations—to assist us in
our mission.

To some, Malaysia’s smallish market size in the present day, especially when compared to
the global market, may be a deterrent for investments and growth. This is far from the truth.

I believe that our “underachievement” simply means that we have plenty of upside yet to be
achieved, to which the findings of this report support.

This flagship report marks the first step of MADSA’s greater efforts to bring change and to

turn our industry’s upsides into reality.

Dato' Dr. Rajen Manicka

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