Page 49 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview

Average Retail Average Cost-
Market Chief Primary
Segment Ingredient Function Price Range per-Unit
(RM) (RM)

Vitamin B Brain and nervous
system, energy nn-nnn n.nn
levels, cell
metabolism

Vitamin C Immune system,
overall general nn-nnn n.nn
health

Vitamin and Mineral Vitamin E Antioxidant,
Supplements overall general nn-nnn n.nn
health

Calcium Bone and joint nn-nnn n.nn
health

Iron Red blood cell nn-nnn n.nn
production

Multi-Vitamins/ Overall general nn-nnn n.nn
Minerals health

Fish Oil/Omegas Heart health,
cardiovascular nn-nnn n.nn
health

Royal Jelly Immune system nn-nnn n.nn

Primrose Oil Hormonal health, nn-nnn n.nn
skin health

Glucosamine Joint health nn-nnn n.nn
Non-Vitamin and
Mineral CoQ10 Antioxidant,
Supplements metabolism,
cardiovascular nn-nnn n.nn
health, healthy
ageing

Probiotics Gut health nn-nnn n.nn

Spirulina Antioxidant,
overall general nn-nnn n.nn
health

Note:
• Average retail price refers to average retail price per bottle at
the SKU level of top 6-7 brands.
• Average cost-per-unit is per tablet/sachet basis. Pricing
analysis conducted in January-February 2019.

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