Page 54 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview
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Figure 3.3: Market Share of Vitamin and Market share of non-vitamin and
Mineral Supplements (VMS) and Non- mineral supplement products is
Vitamin and Mineral Supplements (Non- expected to outpace vitamin and
VMS), Malaysia, 2016-2020.
supplement products, as more
Source: Eigis Analysis. innovative and higher-value products
are introduced to the market.
f = forecast
Vitamin and mineral products are the staple of the Malaysian
Note: Health supplements refer to all other dietary supplements industry. Taken as a single category, it
dietary supplements aside from vitamin and is the largest product segment among all dietary
mineral supplements. See Chapter 2 for full supplement products. In 2018, the market size of vitamin
definition. and mineral products alone totalled RMnnn million—nn% of
the entire dietary supplements market.
Nevertheless, growth of non-vitamin and mineral products
are expected to outpace vitamin and mineral products
moving forward. Multiple factors drive higher growth rates
for non-vitamin and mineral products, such as more
versatility for innovation in application segments, higher
average product value, and inclusion of basic
vitamin/mineral mixes in non-vitamin and mineral products
(i.e. substituting low-strength vitamin and mineral products
to some degree). The market size for non-vitamin and
mineral products is projected to reach RMn.nn billion by
2020, growing at a CAGR of n.n% from 2018 (RMn.nn billion).
To differentiate offerings, the vitamin and mineral product
segment is trending towards high-strength products,
targeted at improving effectiveness of application results.
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