Page 55 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview

Traditional dietary supplements are Figure 3.4: Market Share of Traditional
expected to maintain their existing versus Non-Traditional Dietary
market share up to 2020, as the Supplements, Malaysia, 2018.

segment continues its move up the Source: Eigis Analysis.

value chain to meet the needs of
increasingly sophisticated consumers
seeking natural/herbal remedies.

Market dynamics between traditional and non-traditional
dietary supplement products remain robust, with a slight
edge gained by non-traditional dietary supplement products
in terms of market growth.

In 2018, market size of non-traditional dietary supplement
products was valued at RMn.nn billion (nn.n% of total
market). This is projected to grow to RMn.nn billion (nn.n%
of total market) by 2020, at a CAGR of n.n%.

Traditional dietary supplement products are expected to
conserve its market share due to their cultural significance
together with traditional players’ progressive innovation to
position products higher up the value chain. An increasing
variety of products adopting a more scientific approach are
penetrating the market, in addition to traditional herbal
remedies which are often perceived to be more natural
compared to non-traditional dietary supplements.

In 2020, the market size of traditional dietary supplements
is projected to reach RMnnn million (nn% of total market).

55