Page 96 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview

• This is concerning at the national level on two-fronts:
firstly, Malaysia is fast becoming an ageing nation
and possibly as soon as 2030, and secondly, the
burden on healthcare will continue to increase as a
result.
• In earlier chapters, it is estimated that the direct and
indirect economic costs due to four diseases alone
(diabetes, hypertension, hypercholesterolemia,
anaemia) amount to RMnn.n billion in 2018 and may
balloon to RMnn.n billion by 2030 if left
unaddressed.
• Preventive healthcare, which centres around the
total-quality concept of nutrition, exercise, and
lifestyle, is paramount to reducing this burden.

We believe that more communication and coordination
between the Malaysian dietary supplement industry and
primary government stakeholder is warranted to kickstart
the process of the industry development framework. As a
starting point, we have identified three pillars that are
critical to this transformational process, with a list of policy
recommendations under each pillar presented in Figure 5.7:

• Pillar A: Embark on National Drive. Facilitating
industry development at the national level via
industry-wide strategies and initiatives.
• Pillar B: Expand Export Growth. Facilitating industry
export growth via enhancements for more conducive
business environment.
• Pillar C: Enhance Consumer Education. Facilitating
industry growth and product innovation via
increased consumer awareness and affirmative
action for personal healthcare.

In closing, it is our hope that this Malaysian Dietary
Supplement Association industry status and outlook report
for 2019/2020 will serve as the steppingstone to the
strengthening of relationship between the industry and its
stakeholders for an advanced, progressive, and globally
competitive Malaysian dietary supplements industry.

We look forward to positive engagements with the Ministry
of Health and our national regulatory bodies that will ensue
from this report, and work hand-in-hand to refine and
expand on the recommendations herein for the betterment
of the industry and the nation’s economy.

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