Page 90 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview
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Figure 5.6: Market Opportunities and Despite the industry’s bright
Challenges for the Malaysian Dietary prospects for growth, several
Supplements Industry. regulatory and market challenges
Source: Eigis Analysis. need to be resolved in order to fully
unlock the industry’s potential.
In many ways, the challenges faced by the Malaysian dietary
supplements industry are thematically similar to those
experienced in other countries. In particular, dietary
supplement industries worldwide commonly grapple with
the following challenges:
• Defending/Enhancing the industry’s role as a
legitimate player in the personal healthcare
ecosystem.
• Mediating pressure to over-regulate between
industry stakeholders and third parties with vested
interests.
• Promoting legitimate health benefits more robustly
without diluting industry responsibility.
Defending the industry’s role as a legitimate contributor in
the personal healthcare ecosystem.
Dietary supplement products are often perceived as non-
essential and good-to-have health products. However, while
dietary supplement industries would never claim otherwise,
a more in-depth perspective is certainly warranted.
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