Page 85 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview

The potential for growth across Figure 5.4: Dietary Supplements Usage
demographic segments is high, from Prevalence Rates, Selected Country
children to older age groups and Benchmarks, Demographic Categories.

between genders. The Malaysian Source: Eigis Analysis.
dietary supplements industry is still
relatively “young” in terms of the
maturity of market segments (by
application) when compared to
advanced markets.

Usage prevalence rates of dietary supplement products
between demographic categories in Malaysia are also
significantly below country benchmarks.

In the older-age population segment (age 50 and above),
Malaysia’s usage prevalence rate is about nn%. Compared to
Japan (nn%) and Taiwan (nn%), Malaysia is significantly
lower. Usage prevalence rate in this category is expected to
increase steadily over the next 10 years as Malaysia
transitions into an ageing country by 2030-2035.

Usage prevalence rates in both men (nn%) and women (nn%)
market segments in Malaysia are also below country
benchmarks. South Korea has the highest usage prevalence
rates for both men (nn%) and women (nn%) among advanced
markets, nearly doubling the size of Malaysia’s usage
prevalence rates.

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