Page 84 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview
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Figure 5.3: Dietary Supplements Usage The industry looks forward to an
Prevalence Rates, Selected Country exciting future. Based on existing
Benchmarks. usage penetration of dietary
Source: Eigis Analysis. supplements alone, Malaysia’s market
size is worth at least n.n times more
Note: Prevalence rates are measured across than its present-day value of RMn.n
the general population. Population figures billion (2019).
are 2018 figures.
Presently, it is estimated that about nn% of all Malaysians
are considered users of dietary supplement products (i.e.
Malaysia’s usage prevalence rate).
Consider a benchmark comparison of usage prevalence rates
between Malaysia and the following countries:
• United States, nn%-nn%
• South Korea, nn%-nn%
• Taiwan, nn-nn%
• Australia, nn%-nn%
• Malaysia, about nn%
These countries are generally labelled as advanced markets
among industry players (and in fact, United States is the
largest dietary supplement market in the world today). South
Korea and Taiwan are Malaysia’s closest benchmarks, and
both have significantly high usage prevalence rates given
comparable population sizes.
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