Page 38 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview
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Figure 1.17: Malaysia Top-10 Principal        There is increasing awareness on the
               Causes of Death among Infants (Below 12       importance of nutrition and the
               Months Old), 2017.                            benefits (and costs) to infant health

               Ranking (continued):                          during the prenatal period. Dietary
               3. Pneumonia (n.n%)                           supplement consumption will trend
               4. Chronic lower respiratory diseases (n.n%)   beyond “must-haves” towards “good-
               5. Meningitis (n.n%)                          to-haves”.
               6. Transport accidents (n.n%)
               7. Cerebrovascular diseases (n.n%)            Nutritional  boosting in  the prenatal period is an age-old
               8. Diseases of the liver (n.n%)               concept. Expecting mothers have been taking traditional
               9. Whooping cough (n.n%)                      foods for generations. Similarly, the concept that poor
               10. Anaemias (n.n%)                           nutrition may cause complications in the perinatal period or
                                                             in the health of babies are widely accepted. Mothers today
               Source: Department of Statistics Malaysia.    are eating much better and more cognizant that they must
                                                             eat better than previous generations.

                                                             Greater access to information is certainly a driver, but
                                                             greater acceptance and promotion of dietary supplements
                                                             within the medical community have also been observed. As
                                                             medicine is often used as a last resort and traditional foods
                                                             may have  unexpected effects on pregnancies, medical
                                                             practitioners are  getting more comfortable with  dietary
                                                             supplements as functional and/or preventive solutions.


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