Page 34 - Malaysian Dietary Supplement Industry Status and Outlook Report 2019-2020 Preview
P. 34

Figure 1.13: Malaysia Top-10 Principal        In terms of the top-10 leading causes
               Causes of Death among Population age 15-      of     premature            mortality         among
               59, 2017.                                     Malaysians age 15-59, nn.n% of deaths

               Source: Department of Statistics Malaysia.    are attributed to heart diseases,
                                                             cerebrovascular diseases, and colon,
                                                             rectum, and anus cancers—diseases
                                                             that are also linked to malnutrition.


                                                             Modern lifestyle  trends  will continue to persist  unabated.
                                                             The solution therefore necessitates better management. In
                                                             the context of malnutrition, implementation  of a two-
                                                             pronged strategy is often observed:

                                                                •  Firstly, ensure that proper nutrition intake is adhered.
                                                                •  Secondly, ensure that nutrition is fitted to individual
                                                                    lifestyle demands.

                                                             The second strategy addresses the fact that certain lifestyle
                                                             demands are unavoidable and may require  additional
                                                             nutritional  supplementation    beyond    the   standard
                                                             requirements. With technologies enabling the process today,
                                                             this has given rise to trends such as personalized nutrition.




                                                                 34
   29   30   31   32   33   34   35   36   37   38   39