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Figure 1.15: Prevalence of Anaemia among      Maternal and Children Health
               Malaysian Women.

               Source: Journal of Pregnancy and Child        The      importance           of     nutrition       in
               Health, Nils Milman (2015).                   promoting maternal and children
                                                             health has always been emphasized.
                                                             Social media has raised awareness to
                                                             another level, and mothers are doing

                                                             more       for     themselves           and      their
                                                             children today.

                                                             Many Malaysian mothers today have better access to
                                                             information  about their  nutritional needs as well as their
                                                             children’s compared to previous generations. The advent of
                                                             the world wide web and subsequently the proliferation and
                                                             normalization of social media has enabled this
                                                             tremendously. For  the  first time  in history, mothers can
                                                             leverage on peer/community knowledge bases in addition to
                                                             professional ones to make the best decisions for themselves
                                                             and their families.

                                                             Nevertheless, challenges exist. Disparity in  access to
                                                             information   between    urban,  suburban,   and    rural
                                                             communities are still significantly  large; the  quality of
                                                             information, particularly in peer/community groups may not
                                                             be rigorous nor reliable; and remedial actions can only be
                                                             taken only if diagnosis has first taken place. The government
                                                             has been doing more to raise awareness across the strata,
                                                             which has translated to positive outcomes.



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